ad.mersion® was established as a service providing clients with a non-traditional alternative for out of home advertising, by leveraging advanced simulation technology in out-of-home settings to immerse the audience into a captivating, 3-dimensional world. The primary objective for each ad.mersion project is to enhance the intrinsic properties of the customer's brand campaign by using an array of multi-sensory elements. The ad.mersion experience is enabled by using existing Immersive Display Solutions display and projection technologies, and further augmenting the visual experience with advanced positional audio and olfactory technology. The combined multi-sensory elements provide for a unique sense of immersion unmatched by any other out of home advertising medium.

ad.mersion dome configurations range from the 2.0-meter kiosk system to our inflatable fully-enclosed 6.5-meter theater dome. Stand alone kiosk systems, typically 2.0-meter and 3.0-meter, require exterior light canopies to block out ambient lighting as well as contain the audio experience. ad.mersion utilizes the same tensioned fabric technology as found in our ImmersiveDome collapsible fabric domes to create tensioned fabric structures for kiosk projects. This solution is extremely flexible and provides numerous options in creating a look-and-feel that effectively supports the desired brand experience.

Another important factor of the ad.mersion experience is content. Developing content specific for immersive experiences has a set of nuances which must be considered. This includes compensating for the 180° field of view, visual depth, and the ability to place sound anywhere around the audience. Our team of content specialists has extensive experience in CGI development and simulation design, and leverages this expertise to work with the customer's creative team to adapt and integrate the client's brand campaign or develop specific content based on a clients need.